FRAGMENTS
Brand Identity
Independent (2022)
COLLABORATORS
PHOTOGRAPHY: Sophie Pearce (Fragments)
Photographer Sophie Pearce a.k.a Fragments wanted a rebrand that departed from, and even at times, clashed with her more refined photography style. Something that represented her loud, assured personality. A bit weird and fun but still technical.
A custom wordmark and abbreviation were designed to be messed with. A custom wild-style-esque mark was crafted – full of energy and playfulness that could be irreverently applied over imagery and layouts.
The mark and colour pairings allow a flexible system that can be paired back or loud depending on the application.
