THE WEST AUSTRALIAN PULSE at THE ART GALLERY OF WESTERN AUSTRALIA (Exhibition ID and Campaign Collateral)
Completed at Block Branding (2023)
(Creative Team)
Mark Braddock (CD), Gabi Fountain, Johanna Borger
The West Australian Pulse (formerly Year 12 Perspectives) is a highly anticipated annual exhibition featuring the works of recent high school graduates from around the State. The showcase allows a glimpse into the minds of young people who will influence, empower, and shape the world we live in.
The West Australian Pulse captures the powerful reverberation of an emerging generation of creatives. Bold, confident, and contemporary, the system utilises a mix of fixed and flexible elements to evolve the brand for the future while retaining a clear sense of structure and hierarchy. The overarching feeling is one of energy and assured impact; inspiring emerging artists and reminding them that the future is theirs to create.
